Aisle FLO · Unit Economics Engine

Marketplace Commission vs. Flat Courier Dispatch

Compare 15%–30% third-party marketplace commissions against direct flat courier dispatch across ticket sizes — with honest transparency on who pays delivery.

1. SET TICKET SIZE, COURIER COST & DISPATCH PARAMETERS REAL-TIME SETTLEMENT
Quick Ticket Presets
$
$
Realistic Channel Capture (Canon 60% Rule)
Merchants keep marketplaces for discovery; we model capturing 60% of volume directly.
Diner Pays Live Quote (GetFLO Live Model)
Diner pays live carrier quote + $3.25 DAAS spread. Restaurant pays $0 delivery fee and keeps 100% of menu price less card processing. Direct beats marketplace on every ticket.
Merchant Subsidizes Delivery ($10.00 Flat)
Merchant absorbs flat courier fee to offer free delivery to diners. Mathematically breaks even against commission at $33.33.
The Honest Verdict (Canon Grounded)
Direct delivers +$14.71 per order
Because the diner pays the live courier quote and 0% commission is taken from your food...
60% Channel Net / Year
+$23,490
$1,957.50 / mo (after software)
2. SETTLEMENT COMPARISON FOR A $54.50 ORDER EXACT CASH BREAKDOWN
Line Item Marketplace (30%) GetFLO Direct Who Bears It
3. CROSS-TICKET SCALE ANALYSIS WHERE FLAT COURIER WINS

Compare merchant net proceeds across ticket sizes. In the live GetFLO model (Diner Pays), Direct is strictly superior at every single price point. If the restaurant absorbs the courier fee, the break-even is at $33.33.

Ticket Size Marketplace Net Direct (Diner Pays) Direct (Subsidized) Diner-Pays Edge Subsidized Edge

* Modelled according to the locked GetFLO canon: 0% food commission on all channels (plans.ts, settlement.ts).

Card processing calculated via pricing.ts:136 (max(3% × food, $1.49)). Direct delivery uses live carrier quotes with a default $3.25 DAAS service spread.